Are you thinking about customizing your company’s clothing? Maybe you have some, but you are wondering whether it’s worth the investment? We surveyed several customers to learn not just the reason they chose to purchase brand-name workwear, but also the benefits it had brought them. We have also included the results from surveys from a customer standpoint.
1. Makes a Professional Image that is Trustworthy:
The saying goes that “Image can be everything”. The appearance of a professional uniform will immediately give a professional image of your business, which attracts and keeps customers. The clients we spoke to said that their custom-designed clothing, clients were more confident about them as compared to when they wore plain clothing. This was particularly applicable to call-out men like electricians, plumbers builders, and plumbers, who went out to people’s homes.
Mind Game Time: Imagine this scenario. You’re looking for work to be done on your house, so you reach out to two companies for quotes.
One employee from the company turns up wearing an outfit that is covered in work-related debris. He wanders around your home and offers you a statement on a scrap piece paper.
Company Two: The employeeturns up in personalised workwear that has an embroidered logo on the left breast as well as pants with a logo. On the sleeve shirt is the logo of a recognised industry body along with their registered number. They provide you with a quote on a printed letterhead with a matching business card.
Which one would you put your trust in more? I know who I am confiding the job to.
2. Creates a positive first Impression:
A Harvard study discovered that it takes four seconds to form an impression of someone else. Corporate clothing will ensure that customers’ first impressions are of an established company. The brand-name clothing is professional and allows customers to feel relaxed that they’re dealing with a well-established company.
3. Free advertising:
More than 85% of our clients have said that the free promotion of company clothes was among their biggest reasons for buying. It’s also a frequent idea that while going shopping or eating lunch, several have been requested to provide the business card once they saw their logo on the back of the garment.
I’ve personally experienced this in the past. The staff received new uniforms from Print Chimp and the first day whilst on my lunch break, I stopped by a well known Mobile Phone shop and happened to speak to a regional manager who saw our logo. We ended up placing an order that afternoon which paid for our uniforms by x8.
4. Creates Team Spirit:
The most popular acronym we use for team is “Together Everyone achieves more”. Corporate clothing can help build teams’ spirit and the feeling of everyone being in it together. This, in turn, can improve worker productivity.
5. Enhances customer service:
The uniforms of customers help them identify company workers who are able to be contacted for more information. This leads to better service and satisfied customers.
6. Increases Brand Recognition
When employees wear uniforms displaying corporate logos and colors, people can see them everywhere they go. This makes it easier for people to remember the company whenever they require a service. No matter if your company is just you or with 50plus employees, we all share the same brand name if we have an enterprise. Far too many small enterprises don’t recognize this, however it is my opinion that you should at least do the basics including keeping things color coded and consistent. Your business attire, clothing, Cards and Social Medias and Websites should be consistent in appearance to create the feeling of familiarity. Being human beings with complex personalities, we aren’t a fan of strange appearance of things.
7. Cost-saving for employees:
More than half of our clients stated that their employees were pleased to receive their branded uniforms. The uniforms not only save the cost of purchasing uniforms themselves, but many also expressed the gratitude of the gift they received from their employers.
8. It’s a way to show your company pride:
If you’re running a successful business and you and your employees enjoy what they are doing then company clothing is a means to create an extra sense of pride for the company. The employees want to wear this to display what they do and let people know exactly what they are doing.
We have learned from our interactions with our clients daily that most , if not all 8 above are the motives and benefits to purchase personalised corporate clothing. It doesn’t even have to be costly.
I hope that this article was informative and gave an idea of how branding clothing can help your company.
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