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Good Web Design Sells

A well-designed website will help boost your business, while poor design can hinder the growth of your business.

In this post, I’d like to discuss 10 compelling reasons your website should have a great design. Here at Silverback Web & Marketing we believe that good design is a combination of functionality and form.

Form refers to how your website is designed and how it how it feels
Function is how your site performs and transforms

For your business, you require both. A beautiful website won’t aid in the growth of your business if it’s not specifically designed in a way to turn leads into buyers. But, research shows that sites that are well-designed perform better than poorly-designed ones. Below, I’ll share the top ten reasons for why the layout, as well as the appearance and functionality of your website is crucial in the growth of your business.

1. The numbers don’t lie A well-designed website can sell

I’ve heard a few of our clients who are contractors marketing tell me something along the lines of:

“I don’t care about what my website looks like so long as I’m getting leads!”

It is true to an assertion like that because of two reasons:

(1) Have I seen sites that are really ugly actually receive results… as well…
(2) I’ve seen extremely slick websites which were not generating any leads…

But, misperceptions and complete lies are constructed on the basis of facts. In reality, if you’re looking for your company to grow and operate in the best way research shows that good design matters. For most businesses it’s the sole aspect that sets them apart from their rivals.

If you own an enterprise that is a contractor, you must be sure to differentiate yourself from many local contractors that provide the same services. They’re usually offering quotations to the same clients. What will set you apart from the competition? Price? The statistics show that professional web design Harrogate puts you ahead of your competitors and can convert more leads.

2. We eat using our eyes

Have you ever heard of the old adage “you are eating by looking at it?” This common saying is a simple way of saying that a significant element of the reason food tastes good is how it looks. I’ve learned this while making breakfast for my children. Making the plate is as important as cooking the food.

It’s the same in the realm of design and business. We eat our food with our eyes. We make choices with our eyes. When I’m searching for a contractor who can fix my home, I make judgements about each contractor based on how their website and their company appears and feels. If it doesn’t appear or feel professional , I’ll hit on the return button, and continue looking.

The advertising industry is aware that while customers pay for goods and services but the way they pay is influenced by “packaging.” If you think of “packaging” your company as well as the products or services that you provide your website is the packaging.

3. You have just 50 milliseconds in which to make a strong first impression

If your website isn’t well built, you’ll experience the highest bounce rate. The bounce rate is the amount at which people who visit your site click”back button” (or bounce) from your site. There may be traffic on your site – but how long should the user stay? You would like them to be engaged in your site, and interested enough to click the other pages of your website to find out more about the services you provide.

It takes approximately fifty milliseconds (that’s 0.05 seconds) for your visitors to make a decision about your site. It only takes a fraction of a second to determine if they are satisfied with your website or not, and if they’ll return or leave. The data was derived from three studies to find out the speed at which people make their judgments about the visual appeal of a web page.

4. A well-designed website must offer an unique mobile experience.

Good design is always keeping the user experience in the mind of the user. However, the experience can be significantly different when you view your display on a computer than on a phone. It is essential that your website appear great on all platforms. Actually, I think that mobile-friendly websites are much more crucial. In 2016, web activity was higher on mobile than desktop and has now reached 60% of the traffic on the internet.

5. Design is more than how It Is Designed.

It’s a popular misconception that design is just about how something appears. However good design begins by thinking about how it functions. Design is the art that is the next step. This is often expressed through the words “form” or “function.” The function is the first priority, however the form is closely related to function and forms a significant component of the whole package. For instance, the purpose for the iPhone is that it’s an electronic device that operates apps that play music, and also takes photographs. The design and design of iPhone is is so easy to use that my two year old and my mother were able to begin using it with minimal to no instructions. There is no doubt it. iPhone is extremely well-designed.

There’s a saying that goes around: “Good design is invisible,” which simple means that the design can be experienced. It’s more than just what it appears. Design that is attractive may not be noticeable but bad design isn’t. Anyone can spot an unattractive, difficult to read site in a matter of minutes. A properly designed website will feel and look fantastic. It should be simple to read clean, clear and smooth. It will also be enjoyable.

6. The brochure site vs . a marketing site

In the past, websites were actually just business cards. A business would create websites to inform people that they exist, provide an overview of their company, and provide the contact details of their business. Nowadays, a website must perform much more. According to the research above, customers tend to conduct their research online prior to deciding to make a decision to purchase. This is why they are looking for more than an invite to contact them.

What’s the distinction between a brochure-style site and a site for marketing? The primary difference lies in the purpose. A brochure website is designed to showcase their work, and hope that customers do business. Marketing websites are designed with the prospect in mind, and the goal is to turn that lead into a purchase.

A brochure site puts only a little consideration on the consumer and the way they interact with your company. It’s all about the business and not so much about the client. Typically, the most common call to action is “Call us’ …'”Call us” or “Visit our Contact page.”

A website for marketing gives a lot in the user’s experience. It aims to take the consumer from an uninvolved visitor to a paying client. It’s all about the client.

To understand your user and get them to interact with your visitors via your website, it’s first essential to understand your target audience. Then, you can address this audience through the style and language used on your website. It is also essential to create an action plan or strategy for how you can move visitors through a sequence of experiences that result in a conversion.

7. The great design of your website highlights the things that make you different

What’s the first thing that a user is expected to see when they arrive on your site? What do you’d like to showcase? Newspapers always feature articles that are eye-catching and captivating “above the fold.” Your website too features an area for fold. It is essential to highlight your UVP prominently – over the fold.

The Unique Value Proposition (UVP) often referred to as a unique selling point (USP) is a precise description of the value of your product, the way you can meet your customers’ needs and what differentiates you from your competition. (Unbounce)

A great UVP will be able to answer these questions:

What your product or service can solve issues
What advantages can customers expect from their customers?
Why should customers choose you instead of your rivals

The value you offer is what makes that people purchase from you. The more convincing it is your value-added proposition, better the conversion rate.

A well-designed site will display your UVP in an easy to read, clear and captivating manner. It’s the first thing anyone will see when they visit your website. It will be obvious what issue you are solving and why you’re the most qualified to resolve it.

8. The best website motivates people to Take Action

Another important element of a well-designed site is that it needs to contain a clear call to action (CTA). What exactly is a call-to-action? It’s exactly as it does. It’s a request or invitation that will prompt your guests to take a particular move.

You’ll see them all over the place. For instance, when you’re watching TV , you’ll hear “Call today!” or “CALL or CALL NOW!” Or, when you go to certain websites there’s a possibility of seeing the option to click or a pop-up which reads, “SIGN UP FOR A FREE EBOOK!” or GET A FREE 10-day trial!” Each of these are examples of the term “call-to-action.”

When you get visitors to actually visit your site, you need to engage with them. Don’t just speak about yourself and hope that they contact you. Instead, make use of CTAs to engage them. CTA to get them involved.

Here are a few of the best techniques for crafting effective CTA’s that generate leads:

Create them to be action-oriented
Use Persuasive Text
Make sure to include strong visuals
Make a sense of Urgency
Make them easy to locate

The call-to-action button not only encourages visitors to take action, but it also establishes objectives and goals for how we can help a person become a convert. With Google Analytics, you can define your goals for performance on the basis of your call-to action button.

If, for instance, you have a clearly defined call-to-action, and declare to Google that your objective is to generate clicks for the call-to-action, Google can inform you of how your website is performing by analyzing the number of people who have clicked your CTA. This brings us to the last aspect of a well-designed site.