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Home » Instagram Marketing for Realtors: A Step-by-Step Guide

Instagram Marketing for Realtors: A Step-by-Step Guide

Realtors can use the popular social media site Instagram to connect with a sizable audience of prospective buyers and sellers. Instagram, which has over 1 billion active users, is a terrific platform for showcasing your listings, interacting with potential customers, and establishing your brand.

Here are some suggestions for realtors who want to use Instagram marketing more effectively or who are looking to do so.

Make a powerful profile

Make sure it’s an excellent one because potential customers will first see it on Instagram. Use a professional profile picture and bio to introduce yourself to potential customers. In order for people to contact you quickly, make sure to add your contact information.

Post only the best images and videos.

Posting high-quality images and videos of your listings and other real estate-related content is crucial because Instagram is a visual platform. When feasible, take advantage of natural light, and when editing your images, strive for the best results. Additionally, you can use Instagram videos to impart information and ideas about buying and selling houses as well as to give prospective customers tours of your listings.

Use appropriate hashtags

On Instagram, hashtags are a terrific technique to reach more users. Include relevant hashtags that people are likely to look for when you submit a photo or a video. For instance, you may use the hashtags #realestate, #forsale, and #househunting when uploading a picture of a new listing.

Create captivating captions

You should include more in your Instagram captions than a simple list of features and advantages. Describe your listings and why they are unique in a tale. Additionally, you may use your captions to address frequent queries that prospective customers could have or to give advise on property purchasing and selling.

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Engage with your audience

Since Instagram is a social media site, engaging with your followers is crucial. Like and comment on other users’ posts, reply to questions and remarks, and publish your own. You may form relationships with future clients and position yourself as an authority in your profession by doing this.

Promote on Instagram

Instagram advertisements can be used to reach a wider audience on the platform. Instagram advertisements allow you to target them to particular demographics and interests, ensuring that those who are most likely to be interested in what you have to offer see your advertising.

Here are some extra pointers for realtors looking to market on Instagram:

Post frequently: The more regularly you post, the more likely it is that your followers will see your content. Aim to post once a day, but more frequently is preferable.

Use pertinent geotags to identify your postings’ locations. Geotags let you do this. This is a fantastic approach to connect with locals that are interested in real estate.

Hosting Instagram competitions and giveaways is a terrific way to interact with your followers and draw in new ones. Just make sure to adhere to Instagram’s rules for contests and giveaways.

A fantastic method to cross-promote your services and reach a larger audience is to partner with other realtors and companies in your neighbourhood.

Utilise Instagram analytics to monitor your progress: Instagram analytics may be used to monitor the success of your content and pinpoint areas for improvement.


Realtors may effectively reach a huge audience of prospective buyers and sellers by using Instagram marketing. You may establish a great Instagram presence and draw in more customers by using the advice given above.