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Measuring Success in Marketing Automation

Great digital marketing requires great digital marketing tools. While mail service companies (ESPs) like Constant Contact and MailChimp used to be a great platform, more and more marketers are now turning to more sophisticated powerful, dynamic, and efficient marketing automation software to execute their multi-channel marketing strategies and go beyond email.

Benefits of Email Automation Benefits of Email Automation

The use of email automation allows you to develop workflows and nurture leads in order to warm potential buyers for your sales team or create a personalized message to convert potential buyers to paying customers. However, rather than using the services of an ESP (email service supplier) to create your email marketing campaigns, a more effective and efficient method is to shift to a reputable marketing automation system that can deliver an overall approach.

Despite the obvious advantages of this software’s multi-faceted features, many marketers are either reluctant to switch or aren’t sure how to effectively communicate the business case for their organization’s principal stakeholders. Today, we’ll help ease the anxiety of the former and empower the latter by looking at the key advantages of marketing automation.

Before we do that However, let’s make sure we’re on same page regarding what marketing automation software is (and what it isn’t).

What Is Marketing Automation?

Marketing automation is the utilization of an omnichannel-oriented software platform to integrate, design and automate a range of marketing strategies. These platforms assist marketers in automatizing repetitive processes to deliver (ironically) greater individualization, enhance effectiveness, increase key performance indicators, and generate more leads and higher revenue.

While email marketing processes are the most popular techniques for automation, virtually every digital marketing project is able to be automated in some way, such as online social networking, pay-per-click digital ads and SEO audits among other. This feature allows marketers to allocate their time and resources to move beyond the traditional batch-and-blast approach to give their different audiences more powerful communications and suggestions through a variety of channels.

When marketers are able to create unique types of automation marketing campaigns that are tailored to each of their intended audiences, they can vastly enhance the degree of personalization in these campaigns while being able to develop more creative strategies for marketing. Because of this, they can expect their audience to be more engaged and motivated to keep moving forward in the buyer journey.

It’s a win for everyone. Consumers receive exceptional customer experiences and businesses generate more lead generation, engagement, and generate more revenue.

Benefits of Marketing Automation

In a nutshell: the purpose of marketing automation with CloudV is to help marketers conserve resources while also running more campaigns with greater efficiency. But the real fun is in the specifics, so let’s look at a look at ways marketers can benefit from the benefits of using a reliable, effective marketing automation software.

More Efficient and Effective Marketing Campaigns

In the world of modern marketing, successful campaigns rely on targeted marketing, which boils down to the old-fashioned notion of delivering the right message to the right business or individual at the right time. Prior to marketing automation there was lots of guesswork marketing, since marketers were required to employ a trial and error approach to their marketing campaigns. It resulted in a continuous series of random acts of marketing and no way to know what was working and what was not.

Automating their marketing campaigns, businesses can now better identify their website visitors, enabling them to turn unknown prospects into known leads. And once they know who they’re targeting they can further segment leads by behaviors along with demographics and other traits to design custom or automated lead-generation campaigns. This way, marketers can keep their customers in mind as they guide them on the customer’s journey using targeted messages (more on this below).

The great thing is that, as your prospective consumers interact with your company on the internet You can keep track of each interaction and relay that information to your sales team via the integration of your CRM system. This can lead to better sales and marketing alignment and collaboration, faster score and transfer of leads as well as a detailed view of the customer journey from start to end.

The Marketing Automation Quickstart Guide

Conserve Resources and Be More Creative

In the broad sense, marketing automation software can help users reduce time, cost, and headcount. By doing so, marketers can focus their efforts where they are needed most, which is developing more creative and compelling content and campaigns. If your entire day isn’t consumed with work for the sake of keeping your lights running, innovative marketers are able to use their creativity to transcend traditional strategies and old ideas.

While marketers had to develop new campaigns from beginning from scratch, which isn’t efficient nor effective marketers can now make use of marketing automation to duplicate and refine processes designs, templates, branding efforts — you name it actually. As long as your intended audiences are locked down and you know precisely what you’re looking to convey to your clients and prospects, you can utilize existing resources to create consistent marketing resources and campaigns as well as personalised messages to each audience segment.

An additional benefit of marketing automation is the ability to design efficient and repeatable processes and assets, which allows marketers to take less time constantly re-building materials and fewer employees to build their campaigns. The result is reduced expenditure on resources, which frees up funds to invest in projects that create greater impact, enjoy more reach, and generate an awesome yield on investment. Automated marketing campaigns are efficient and efficient, in actual those who participated in the study experienced an increase of 14.5 percent improvement in the productivity of sales and a 12.2 percent decrease in marketing costs.

Improve Customer Experience

Modern consumers want tailored experiences for their customers that put them in driving seat. This means less aggressive selling tactics, and more subtle thought-leadership that aims to inform and convince rather than push. In the end, you need to make your clients feel satisfied with their purchase.

The ultimate aim is to close a sale, but there are many goals that go beyond realizing that goal and the majority of them have to do with creating a better customer experience with materials and content that are high-quality and highly personalized. In fact, according to recent research, over 70% of automated marketing users cited more personalized messaging as the top benefit of the software. So if you’re currently running behind that trend, you should start personalizing your marketing materials.

Marketing automation lets you customize your content in two ways:

As these platforms can provide rich and accurate data You can use consumer insights to tailor your content to what your prospects and customers are searching for and how they’re interacting online.
With adaptive tools and methods that are integrated directly into the system, you are able to dynamically speak to the end-user through emails, on landing pages, and even in your contact form!

Lastly, perhaps the most efficient way to use personalization is to work with your most valuable asset: your existing customers. You likely already know a great deal about these people (including their contact details as well as their pain points and the history of their purchases) So why not incorporate them into upsell or cross-sell campaigns? Introduce new products and services they might be interested in, or offer discount renewal rates to ensure customer loyalty. Whatever you decide to do, don’t forget about your existing customers, and give them plenty of reasons to stick to your brand particularly since your competition is likely to be flooding their inboxes with emails.