Are you trying to sell more items? Email and social media platforms are overrun with online stores trying to achieve similar things. Everybody is using these platforms, but the costs are expensive and users are constantly scrolling through your website’s content.
What can you do to get more sales in this situation?
Other strategies for marketing are a good fit for your Shopify store however If you’re looking for genuine engagement that will result in cash into your account at the bank, then SMS marketing is the best way to take.
Between browsing Instagram or responding to emails from work, and taking selfies, your customers have plenty to do. Bulk SMS messages allow to make contact to these shoppers who are distracted in a matter of a few clicks of an icon.
If you are still struggling to convince yourself about the advantages of mass SMS marketing The six main benefits of SMS can make you go for it.
1. Affordability
As an expanding Shopify company, you must to keep your expenses as low as you can. While ROI will be contingent on your business, your brand and your customers but you should expect to generate more sales via SMS marketing than you would from any other program.
It will cost you more than you think to advertise your business via advertising on paid Instagram or Google advertisements. Marketing via email is an effective option that’s inexpensive, but it’s not a great cost-effective method. If you’re looking for value, the bulk SMS marketing can yield five times the ROI. In the end, you will receive more value through SMS-based campaigns.
2. Increased Customer Engagement and Conversion
What was the last time that you responded to an email from a company? It’s likely that you haven’t, but it’s unlikely.
Sixty percent of consumers are able to read text messages within 5 minutes after receiving it. Additionally, they’re 134 percent more likely to respond to an SMS message from your company than to an email. This means it’s more likely you’ll be able to make a real sales with an SMS.
Customers aren’t checking email at the same speed as they do texts on their mobiles. If you’re advertising a limited-time sale or lightning sale consumers will get your messages via SMS in plenty of time. This way you can be sure that your message won’t sit in the inbox of someone else’s or not being read. And, even more importantly, it’s not sitting in their trash or spam folder.
3. Personalized Texts
80 percent of customers believe they are more likely to buy a product when they receive a customized experience. You can certainly customize emails however SMS messages are equally flexible. With their speed and high engagement rate they are the ideal method to attract more customers.
With the bulk SMS promotional campaign you are able to personalize to your customers’ liking at a the scale. Utilize a SendMode solution to include your customer’s name, information of their previous purchase discounts, their name, and any other fields you want to customise to can personalize the message.
Remember that the personalization you create is only dependent on the data you collect. Be sure to collect enough pertinent data to provide your customers the benefit of personalizing SMS.
4. Reducing Distractions (and competition)
Platforms such as Facebook as well as Google are paid-to-play platforms. They’re expensive already when you consider with the reality that people are able to scroll through your content without thinking about it the platforms aren’t the best choice for an online store like a Shopify store. Bulk SMS marketing allows you the ability to communicate with customers in a cleaner environment.
Seventy-five percent of customers would like to receive messages via SMS from the brands they like, and yet, only a handful of brands use bulk SMS in their favor. Don’t invest in costly platforms that have low engagement. Keep ahead of your competition by connecting with your customers through an engaging method such as SMS.
5. Simple Installation
It’s not necessary to be an expert in marketing to make use of bulk SMS also. With the help of SendMode, you can be started in just a couple of minutes. Create triggers and rules to send out bulk messages in a timely manner, giving you only one thing you need to think about every single day. With the flexibility of payment options and a simple dashboard you’ll avoid the process of learning and make connections with more customers.
6. Lower barriers to delivery
Do not be concerned about your spam folder ever again. If shoppers have opted to join your list and haven’t flagged your email as spam Your messages will be able to be delivered to your customers. It’s still important to ensure that your messages aren’t excessively frequent and offer shoppers worth, but so long as they’ve signed up your list, you’ll face less problems with the delivery of mass SMS marketing.
Profit from Bulk SMS Marketing
Bulk SMS marketing offers the benefits of email but the ability to engage with texting. These campaigns can seem unprofessional however, with the right method, they will aid in reaching out to customers in a matter of a couple of clicks of the button. If you decide to change to mass SMS marketing, you’ll be able to enjoy these benefits, in addition to spending less time managing your business.
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