Food delivery websites are gaining popularity. Learn the reasons behind why mobile apps for food ordering like Just Eat or Deliveroo are becoming very well-known within the UK.
The Reasons food Delivery Companies Like Just Eat Or Deliveroo have become so popular
The market for food delivery has grown at an incredible pace in recent years.
The busy lifestyle of UK residents has led to the rise of apps for food like Just Eat and Deliveroo.
Just Eat generated £4.4 billion in 2021. Deliveroo has reported an estimated GTV (GTV) in the region of £1.79 billion in the first quarter of 2022.
This article will explore the reasons food delivery services such as Just Eat and Deliveroo have gained so much popularity.
Begin by understanding how apps for food delivery work.
What is a Food Delivery Company?
Food delivery companies allow customers to order takeaway online for their favorite food items from nearby restaurants that are listed on their web portals as well as mobile apps.
The marketplaces for food delivery don’t have kitchens in-house. Instead, they collaborate with various restaurants and act as facilitators between eateries and consumers to enable transactions that take place.
How Do Food Distribution Business Work?
In essence every food distribution app come with a standard delivery system as follows:
Food ordering online systems work with local eateries and build their own database.
If your app is notified that they have received an order, your restaurant instantly receives the notification.
The order is accepted, and home delivery is provided along with the driver’s contact information, as well as the contact number for the drop-off address indicated.
Each time there is an update on the order, it is sent to the client through the app.
The restaurant pays a pre-determined commission on every order that is placed through the app or web.
Once the delivery has been completed and the payment has been made and the order is completed.
The app allows restaurants to promote their business on the site or in the app in order to bring more customers.
Any issue that arises with the purchase is handled by the app’s support team.
Benefits of Food Delivery Companies
Companies such as Just Eat and Deliveroo fulfil the needs of restaurants as well as the customers.
They address the issues that restaurants and customers face by implementing a an organized delivery system.
Here are the best advantages provided by the platform for food delivery:
1- Manages Demand
When there is an increase of food delivery orders usually restaurants must decline the number of orders because of a deficiency of food delivery service providers.
So, the customers are unable to take advantage of their favorite meals at their favourite restaurants.
Food delivery apps boast an extensive fleet of delivery professionals and the needed software to satisfy the growing need for food deliveries.
In the end, restaurants are able to accept the highest number of orders to meet the needs of their customers.
- Offers access to various food items in One Place
The best Food delivery websites that work with hundreds of restaurants across every region.
Therefore, they display diverse menus of different restaurants that sell different food products.
With an abundance of eateries, food items and special offers, consumers can select various food items on one platform.
So, customers don’t need to go to each restaurant’s site for each restaurant individually to make an order.
33 Builds trust and Saves Time
Food delivery apps that are popular ensure that food items are delivered to the specified location within the timeframe specified.
It creates trust among customers and makes them more likely to return for more orders. In turn restaurants gain confidence to take on more orders.
- Attracts More Customers
Food delivery apps draw more patrons to restaurants since they can look over and select the food they prefer.
Furthermore, food delivery companies typically run continuous advertising campaigns that provide discounts and specials on each purchase. Customers often are attracted by these promotions, which can lead to increased sales.
Once you’ve understood the benefits of food delivery services, let us take a look at the distinctive features that have made Just Eat and Deliveroo the most popular food apps.
What is the reason that Eat and Deliveroo became so popular?
Here are the main reasons Just Eat and Deliveroo are popular with the public:
1- A Wonderful Online Ordering System
Every successful food delivery market have one thing in common an excellent order system online.
Just Eat and Deliveroo, makes use of the most reliable online ordering system that makes food ordering simple.
A well-organized online ordering system simplifies every step of the ordering procedure from selecting the menu to the delivery at your doorstep for pleasant.
The Just Eat food ordering system allows customers to input the delivery address to view nearby restaurants.
Customers experience the comfort and security of ordering online when the product’s information is complete and clear.
The system for ordering food allows customers to personalize their meals. For instance, they can pick additional ingredients, select toppings, or even leave ingredients out.
After an order has been placed after the order is placed, the system will provide the contact information of the delivery manager to the client so that the client can establish contact in the event of any issues with the delivery.
The app also has an order tracking system that is real-time to track the progress of the delivery.
The payment process is made easier through the integration of different payment options, including PayPal, iOS Wallet, Stripe and credit Cards, Internet Banking, etc.
Furthermore, customers have the opportunity to share their experience with food and dining through feedback and rating.
This gives the company the chance to study any flaws in their current delivery method to ensure the best possible experience for the customers.
2- Highly Flexible and Powerful CMS (Content Management System)
Effective meal delivery apps use robust and flexible Content Management Systems (CMS).
It lets restaurants control their menus and offer customers the most recent menu options for their meals of choice.
Food delivery companies offer access to CMS to their restaurants partners in order to help them improve their menus as well as other information that is displayed on the portal.
Each restaurant is required to improve their information on the marketplace of restaurants by following methods:
Introduce various food categories on the menus, so that the market could offer more choices to customers.
Eliminate items that aren’t in high demand and don’t make sales that serve only the most sought-after items.
Enhance the food items by providing additional options to earn more money.
Establish the restaurants’ opening and closing hours to inform customers about meal times.
Select the option to “pre-order” to allow online orders, during peak hours.
Accurately and efficiently manage inventories of food items with no intervention from a manual source in order to ensure that the food menu on the market updated.
Updates to the menu, promotions and discounts frequently on the website and in the app allows customers to enjoy the most enjoyable user experience since they are able to access the most current menu, up-to-date prices, and customized deals.
- Focus on Brand Development
One of the main factors behind the success of a top food delivery service is its branding.
Deliveroo has seen revenues of about 650% each year, insisting on building a solid customer base with seasonal promotions and advertising campaigns.
Every major food distribution company is committed to developing their brand by establishing an SEO-friendly website that makes sure that their site is found easily through Google as well as other engines, which results in increased traffic and sales for their company.
They also make use of paid advertisements in Google, YouTube, Facebook and various other social networks to build brand awareness with the public.
4- Leverage Latest Technologies
The most reputable companies in the field of meal delivery adhere to cutting-edge practices for customer service to enhance the customer experience in every way possible.
For instance, Deliveroo has already reduced delivery times by 20 percent by using the algorithm ‘Frank.
The algorithm makes use of strong predictive technology to figure out the most effective method to distribute orders based on restaurant locations, riders’ positions and the delivery address of the customer.
5- Offering Subscription Plans
Deliveroo, Just Eat, and other top food delivery firms offer subscription plans to entice customers, typically via email marketing.
These plans permit customers to get various benefits like coupons for discounts.
Similar to that, Just Eat leverages email marketing to offer discounts to its members. Here’s an example of an email campaign in which subscribers were given coupons that they could use to take a brief survey.
Discount coupons and promotions can also be a significant factor in the success of companies such as Just Eat and Deliveroo.
6Outstanding Workforce to Deliver
The main ingredient in a successful delivery system is to distribute the food at a predetermined time and in a good quality.
Thus, the success of a distribution system is dependent on the availability of workers to distribute.
Deliveroo’s delivery network consists of more than 30,000 drivers riding scooters, motorbikes, and bicycles. They are located within a 2km distance from the restaurants they sign up with which makes pickup and delivery an easy task.
Riders receive a notification on their respective mobiles to be at the location of pickup within the shortest time possible once the order is made.
Thus, they are able to accept more orders and serve hot freshly prepared meals to customers in just 30 minutes.
7- Secure and contactless Food Delivery
The impact of a pandemic plays a significant role in the decline and increase of the hospitality sector in the UK as in every other nation.
It’s easy to understand that the food spending on outdoor occasions that surpassed the 105 million British pounds in the year 2019 was down 39% by 2020.
But, it also showed rapid recovery shortly after the impact of the pandemic was reduced in August 2020.
This is due to the fact that food distribution companies such as Just Eat and Deliveroo introduced the safe and secure home delivery.
They made sure that their passengers were at a safe temperature, were wearing a mask, maintained the appropriate distance from the human body and left the sealed box at the door of the customer to prevent any contact with humans.
Due to the extended epidemic and the assurance of safety that delivery companies provided individuals were comfortable placing orders for food on the internet.
Millions of people locked down purchased foods online in the past for the first times. This is encouraging the development of the food and beverage industry.
8- Additional Benefits for Restaurant Partners
There aren’t many restaurants with enough employees to fulfill customer’s delivery needs However, every business would like to expand its market.
Partnerships with companies such as Deliveroo or Just Eat have emerged as an opportunity for these restaurants to expand in the long run.
There are many additional benefits that both large and small eateries enjoy, aside from top-quality delivery services. These include:
Marketing for Brands: ranked restaurants can advertise their business on food delivery websites’ social channels as well as different expansion programs. Restaurants as well as bars, restaurants, and pubs can also advertise on these platforms by way of sponsored listings.
Cloud Kitchen Services: It is an additional advantage that companies such as Deliveroo offer restaurants the opportunity to lease space in their huge industrial kitchen. Deveroo has begun the cloud kitchens throughout France, Dubai, and Singapore in recent times. These kitchens are situated away from eateries for the making of meals that are delivered only. In this way, smaller restaurants can conserve their capital expenditure, reduce administrative burdens optimize the delivery experience and satisfy customer needs.
Unmatched Customer Service The restaurants that are part of the partnership receive an adequate customer service 24 hours a day, 7 days a week and specific account management. In addition, food delivery companies provide their kitchen partners and restaurants with the valuable data they collect through sophisticated analytic software to assess the efficiency of their businesses.
Support for tech: Just Eat and Deliveroo have set up their business with fully automated processes that are easy to comprehend and use, including CMS and food ordering systems which partner restaurants are able to utilize.
Software integrations Deliveroo has a restaurant Partner API that allows an integration to Deliveroo as well as the restaurants’ POS (Point of Sale) systems, so that partners can view the entire list of Deliveroo orders via the POS systems in a real-time manner.
Summary
Online ordering food is now easier than ever than it is now. Companies such as Just or Deliveroo are making the procedure of meal ordering more efficient with the use of cutting-edge technology and marketing strategies.
They’ve made sure that every stage of the ordering process from menu selection to delivery at home and delivery is professionally executed regardless of the adverse circumstances like the pandemic.
The food delivery industry is always striving to improve their customer experience and the restaurant partner experience. This is the reason why their popularity has exploded in recent years.