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Home » Bulk SMS – who should use it, when and why?

Bulk SMS – who should use it, when and why?

Bulk SMS is a efficient and productive marketing tool that must be a fundamental element to any successful mobile marketing plan that is able to bring real results in today’s mobile-based world.

We all know that mobile phones have taken over our world of technology, and mobile-focused marketing is now the mainstay of all strategy for marketing. Mobile marketing is an absolute requirement for any company who wants to maintain the edge on their rivals and retain their advantage in the market.

Marketing via SMS is a vital component of mobile marketing.

When we talk about mobile marketing, it is imperative to concentrate on SMS marketing as SMS has proven to be among the most efficient marketing and sales instruments. The tiny amount of information that is sent to your phone is a dazzling 98% rate of opening within three minutes! There is no other tool for marketing that has such a high effectiveness rate, which makes SMS marketing the easiest method to send your business message to your clients and potential customers.

Although technology for mobile phones has evolved substantially and has provided a myriad of modern solutions but some “old school things remain in the same place and will never be out of style. To demonstrate this let’s look at some of the most recent statistics on mobile marketing which show that the percentage of smartphone users who use text messages is an astounding 96%! This means that despite all the advancements of mobile tech, SMS texting is still very important for users. If you are a smart digital marketer, you should not overlook the importance of SMS marketing!

Bulk SMS helps build high-quality customer relationships

Bulk SMS can increase your customer and marketing communications. Why? Because it’s fast and cost-effective. It also creates an authentic conversation, and it is permission-based (opt-in) that customers are very happy with.

Bulk SMS is also referred to by the names of Bulk SMS, also known as text messaging Bulk Messaging, Business SMS, SMS software or even marketing via text messages is a solution that permits businesses of any size to send huge amounts of SMS messages to a variety of mobile phones via various mobile networks. In simple terms: Bulk messaging allows you to send an SMS to an enormous number of recipients at once. If you use it correctly, Bulk SMS service can be your ideal business pitch.

Bulk SMS delivery assists companies build relationships that lead to sustainable results. This service was designed to be helpful for entrepreneurs who are just starting out and SMEs achieve success in reaching appropriate prospects throughout the buying process. Additionally it helps businesses generate endless opportunities by utilizing targeted exposure. Bulk SMS allows users to distribute mass text messages both nationally and internationally. This is that this kind of SMS delivery is considered to be one of the best options for companies that want to reach specific audiences local or global.

The most commonly used use of bulk SMS is to:

Mass SMS marketing
Notifying people
Security check (password confirmation)
Information about the product
SMS newsletters
Entertainment (competitions)
Many different types of text messages

Who uses Bulk Software for SMS?

It is widely known that this type of communication is utilized by:

Consumer brands
Media outlets
Major airlines
Travel agencies
Healthcare providers
Big consumer websites
Retailers etc.

What are the reasons why they’re using this service?

They have a huge client and user base who require to be reached immediately with specific details. For example, if it’s an alert, reminder or an announcement or announcement, every business requires an effective method to send the messages to their customers. However, Bulk messaging is not restricted to only large companies.

Small and medium-sized businesses can and should utilize this option as well. While email marketing is thought of as one of the most effective methods of reaching people however, the reality is that just a tiny percent of emails actually read. The same risks exist to SMS marketing, however since the messages are delivered directly to the device that people are so connected to, and don’t need Internet for opening or looked at, the risk is paid off. In addition, the fact that 98% of SMS messages are read and opened confirms that this method of communication is the most effective if you’re looking to connect with consumers and keep them on the ‘agenda.’

It is important to think of mass communication as an other business opportunity that could increase revenue and sales since it allows you to contact customers at times that are most appropriate for them, and with the most crucial information or services they require from you. You can guide people through sales channels in order to achieve the macro (purchase) conversions or to entice small, micro-engagements according to the kind of business you’re operating and the goals of your business.

Bulk messaging is an ideal tool to organize fun mobile marketing campaigns that will not only assist in generating additional money but also make customers remember the brand name and adhere to it.

Engaging and winning games, exciting contests or Q&A sessions are all possible to organize with different apps and implemented via mass messaging services. These campaigns will draw new customers to your brick and mortar shops since word-of-mouth is the most effective 21st century marketing strategy. Utilize bulk SMS to advertise your contests and encourage participation.

Who can benefit from the mass message service for text messages to get an advantage and increase customer/user satisfaction?

Schools that are public or private can make use of mass messaging to communicate information to teachers and parents. Restaurants and hotels should take into consideration using the bulk SMS to deliver special invitations or offers. Cinemas, theatres, publishers and galleries are all excellent potential candidates to use text message services that mass-text to announce the release of new books or invite guests to premier events and shows.

How can your business benefit from an SMS gateway for bulk?

Here are some ideas and examples regarding how bulk SMS deliveries can enhance your interactions with your customers.

Make sure to send reminders – customers today are constantly moving and require quick accurate and trustworthy information from companies and the services they use. By sending out quick reminders, increase the impression that customers have of your business.
SMS marketing can boost sales – advertise new services and products directly via SMS and boosts the rate of purchase.
Make sure that your customers are up-to-date Your loyal customers informed to make them feel valued.
Alerts are sent out if there’s something your clients need to be aware of. For instance, in the cases of customer service issues that could have an immediate effect on your customers You can promptly inform the client to avoid any possible difficulties. Customers will appreciate this information as they help can help avoid confusion.

Let’s close this article by making the following sentence: Bulk SMS isn’t an option that is restricted to the scale of a company. All businesses can benefit from this service for mass text messages. If you haven’t yet tried this kind of interaction with your customers yet it is a good idea to see the efficiency and ease this kind of communication can give you.